Why Chinese Brands are ruling Indian Mobile Market? PART 2
Chinese manufacturers had only 7% market share in India in 2014. About 51% in 2017. In 2019, just two Brands one Chinese & other South Korean controls 50% market in India.
Xiaomi is leading the race with 28.9% market share followed by Samsung at 22.4%. Oppo & Vivo the same company brands have total share of nearly 25%. See BBK Electronics (Parent company of Oppo & Vivo) false sense of competition strategy.
Why Samsung lose its #1 rank against xiaomi?
Samsung was one of the biggest names in the Indian smartphone consumer market. It is still today. But, now the crown holder is different.
This 5 points made Xiaomi the Current King & Samsung the Knight.
- Aggressive Pricing.
- Faster adoption to 4G Technology.
- VOLTE Support for most smartphones during Jio Boom era.
- Greater emphasis on Camera & gaming. Indians are crazy over this two main points.
- Strategic marketing & sales.
Xiaomi is the new Samsung in India. Samsung needs to be the Old Xiaomi to make a comeback – – – R Bhave
Xiaomi is coming in with new Redmi Note 7 & Note 7 Pro. So do Samsung with M Series. Note 7 Pro is packed with 48 MP Camera which takes almost 1-2 secs buffer time after each photo which costs atleast 20 mb each. At most importantly, Note 7 Pro costs only Rs 13000 ($185).
How did xiaomi make 48 MP Camera Smartphone at such cheaper price. Well, the answer lies in embedly link given below.
Due to lack of innovation, less research & poor targeting Indian smartphone brands like Micromax, Lava or Karbonn saw a huge decline in revenue as well as market share.
Welcome to Fresh New Episode of The Insider Story. Today we’ll see why Chinese brands are ruling the Indian Mobile Market. It will be a roller coaster ride that’s why presented it to you in 2 parts. Let’s start part 1 : Chinese brands in India!
Note: Here’s 2 interesting market research stories on Quora. Please go through them. I hope you will like it. And, that’s it for this week’s Insider Story.
Apologies for late publishing of the post, due to heavy load we’re unable to do so. I hope PinProgram will maintain consistency. Thank you, stay tuned with the next Insider Story releasing on 23rd March about the Windows Template Studio.
Answer (1 of 74): As Xiaomi celebrates today it’s 5th birtday, let’s take a look and find why this particular company among others are so popular. As China begun to reform it’s self, from a copy factory for EU & US companies to a manufacturer of affordable goods with quality there was a gap that…
Answer (1 of 13): Four years ago, Micromax’s office in Gurugram was at par with the likes of Google. The multi-storeyed building had open spaces, rooms aplenty, and even balconies and terraces where parties could be thrown. Today, the company operates out of a single floor in a common office com…