The Rise and Fall of Sony
A well-known brand behind PlayStation, TV, Audio, Camera, Spiderman, Venom, Professional products and solutions. Today we are going to see “Rise and Fall of Sony“.
Disclaimer: Originally Written for CSTechFans in 2016.
1945: Akio Morita and Masaru Ibuka, salesman & engineer respectively. Masaru Ibuka started a local radio repair shop in 1945.
1946: Ibuka teamed up with Akio Morita to start a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications). Their first products were an electric rice cooker and heated cushion.
1950: By 1950, Morita and Ibuka have designed and manufactured their own G-Type tape-recorder
1953: Discovers the sleepy cheese-smelling ‘gaijin’ and have patented something called a transistor, but have decided that it has no commercial applications.
1955: The company unveiled Japan’s first transistor radio, the TR-55. It was the first Sony-branded product & was Light, efficient, tiny, inexpensive and portable.
1958: The Tokyo Tsushin Kogyo changed its name to “Sony Corporation“.
Above image : well known Sony™ Headphone
1959: Created an 8′ portable transistor television.
1960: Sony launched TV8-301, the world’s first direct-view portable transistor TV.
1965: Sony sold its first blank & white video recorder.
1966: In 1966, integrated circuits replaced transistors & dimensions shrank again.
1968: Sony’s established new technical standards in the design of television. (Trinitron series TVs).
1971-75: There was color video in 1971 and the Betamax video-cassette in 1975.
1979: In 1979, Sony introduced it’s most iconic product the Sony Walkman. The great thing about this walkman was that the tape recorder played back good quality headphones even if it did not have the capability to record sound.
1981: Sony released its first consumer video camera HVC-F1
Now The Sony Walkman Became an Industry Standard.
Rise of Sony (Pumping Market Capital)
1982: There were compact discs (CD’s) very popular during this days.
Sony launched the world’s first compact disc player — CDP-101.
1984: Walkman series, Sony unveiled a portable CD (Compact Disc) player D-50
After the phenomenal success of its Walkman series.
1988: Sony manufactures it’s VHS video-recorders.
1994: The Sony PlayStation (1).The video game machine took the world by storm. The gaming division is still going strong with millions of consoles sold worldwide.
1996: DSC-F1, Sony released the first Cyber-shot branded camera. The lens assembly had a 180-degree rotation angle.
1999: Sony launched a robot doggy AIBO.
2002: Joining hands with the Swedish phone company Ericsson, Sony entered the mobile phone market in 2001.
2005: In 2005, Sony introduced its first LCD TV KLV-17HR1.
Sony parted ways with Ericsson in 2012. In the same year, the Japanese company launched its first ‘Sony’ branded smartphone, the Xperia S.
And the Fall!
Due to rapid competition from the High-End Premium devices like Apple people gave more attention to iPhone’s rather than giving that much to Sony’s Premium Xperia Devices because of which market share & Capital decreased.
4 February 2014: Sony announced that it would sell its Vaio PC business due to poor sales.
2015: There were lots of rumors that sony to consider spinning off the smartphone business and possibly selling the TV business outright due to poor sales.
Source: Sony is no longer an electronics company (TheVerge)
Moreover, Sony Now just left with 3 things:
- Sony Pictures Entertainment, the hit-or-miss Hollywood studio that just fired Amy Pascal after being hacked to bits at the end of 2016.
- The PlayStation division, which has so far won the next-gen console race with the PS4 but yet to define a clear mobile strategy; PlayStation Mobile is all but ignored, and the Vita is a beautifully noble failure.
- Selling image sensors to Apple for the iPhone.
Sony’s last closely held core electronics business is image sensors, and it’s mostly because Apple uses them in the iPhone.
Once a worldwide leader in consumer electronics now remained only a sensor supplier as there most core business (electronics).
2016-2017: Japanese electronics and entertainment group Sony revealed net profits Friday of $660 million (JPY73.3 billion) for the 2016-2017 financial year, a 50% reduction from the previous year precipitated by heavy losses in its pictures division.
30 OCT 2018: Sony™ Q2 earnings tops estimates and net income increased by 32.2% YoY (year-over-year).
2019: “Spiderman Far from Home” became Sony’s first Billion-dollar Movie. But, Marvel – Sony deal end. Apple is rumoured to acquire Sony Pictures.
MyDisneyDorks (Website) says, “if and when Sony winds up in a merger with a company like Netflix, Amazon, or Apple, the Spider-Man IP will revert back to Marvel.”
Well Things are going well with Sony. However, it’s worth noting we might see different timeline or future of Sony depending on future events. So you might expect Sony’s update in upcoming season of The Insider Story.
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Thank You! Sony™ for marking the world a better place. — R Bhave